Jiwon Yu is a senior designer shaping beauty brands through identity, packaging & art direction.
BeBlinky
A lash brand for a new generation.
Brand identity · Packaging
Vluxe Cashmere
Setting the mood.
Art direction · Packaging
i·ENVY
Three concepts, one lash story.
Art direction
Falscara Refresh
One look isn't enough.
Packaging design · Campaign concept
KISS Brow Lamination Kit
Salon brows. No salon.
Packaging design · E-commerce concept · Social concept
etleé Amazon Content
Four vanillas, one story.
PDP · A+ content
PressHere
A new chapter, online.
Creative direction · Rebranding
impress Refresh
A new look for an everyday ritual.
Packaging design
imPRESS × The Summer I Turned Pretty
A summer collaboration.
Collaboration packaging design
Wicked Collaboration
Beauty meets a little magic.
Collaboration packaging design
KISS Nail Drip
Sweet, loud, and all over the box.
Packaging design · Logo design
I'm Jiwon Yu, a senior designer with 6+ years of design experience, 5+ of them in beauty packaging and brand design. Currently at KISS Beauty Group, I design across KISS Lash, impress, and Falscara, with products on shelf at Walmart, Ulta Beauty, CVS, and Walgreens.
My work spans brand identities, packaging systems, and visual direction—from the first moodboard to the final brand expression, on shelf, on screen, and in store.
I believe in simple, refined design that elevates the brand and works in the real world.